Sunday, 20 April 2014

Formula X pods: A nailpolish revolution?

                       Image from Sephora.com

Sephora has recently released a pretty innovative new product. To mirror the success of their Forumla X nailpolish line, they have created a set of nailpolish pods in their bestselling shades. Each pod has enough product for one nail application, allowing you to try each shade once. It's a sample revelation! This is a great idea for a starter set--allowing you to try out the formula of the product with different colours. It retails for $47.00 which I think is a great price for value. Each nailplish by itself retails for $11.00 so you're getting to try 24 nail polishes for the price of 4. 

I think that this product is a revolution for the "starter kit" product. It breathes new air into the idea of trying our smaller, sampler sizes of a product before you purchase its full size equivalent.

What do you think of this product idea? 

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